Pokemon Go: Now You Really Can Catch Them All

Published : 27/07/2016

Pokémon Go is here, and it has taken the app market by storm! It’s a long-anticipated game that is already enjoyed by millions of Pokémon fans around the world – and that pretty much includes everybody born in the 1990s. It’s a major success in the countries it has been released in – breaking world records, crashing servers, and creating thousands of award-worthy Pokémon trainers.

The innovative mobile app of Pokémon Go takes advantage of the modern smartphone’s GPS (global positioning system) and camera technologies, allowing players to view Pokémon on their screen as if in real life. Indeed, you’ll find yourself walking around the streets finding these all-time favourite fantasy creatures just about anywhere. Finally, you will attempt to catch and train them before proving their skills in battle.

The game has cemented the popularity of augmented reality in mobile gaming. Its already-huge fan base is set to grow exponentially, with many fans all over the world eagerly anticipating the launch of the game in their home countries. So far, it’s available in North America, most of Europe, and a handful of countries in Asia and Oceania.

Unprecedented Impact

We knew this game was going to be big, but both fans and developers were not expecting some pretty breath-taking revelations that followed its release. The game has been downloaded by millions of players, too many that servers have crashed across the USA, Europe and Japan. The team of developers at Niantic are working extra hard to make sure nothing interrupts the players’ outdoor Pokémon hunting activities.

Pokémon Go has also stolen the world record from Candy Crush Saga as the most downloaded app in its first week of release. That’s even more amazing when you consider the fact that it was only available in the USA, Australia and New Zealand during its first week. We can imagine it’s only going to keep breaking records as it becomes more widely available around the globe.

Nintendo, one of the game’s main shareholders, saw its stock prices double temporarily. Although they went down slightly, Pokémon Go still brings in billions of dollars’ worth of stock gains for the gaming giant. In fact, even companies that merely associated themselves with the game are seeing some incredible gains, such as McDonald’s who saw its stock prices increase in value by 20% as a result of taking part in the game’s promotion in Japan.

Do You Have What It Takes to Search and Find Pokemon?

Needless to say, Pokémon Go isn’t going to disappear anytime soon. It will continue attracting millions and millions of downloads. If you want to join the action and see what all the fuss is about, you’ll need to head to the App Store or Google Play and download it for free.

There are some in-app purchases on offer, but you don’t have to spend a penny to get the game installed on your mobile device and start playing. All you need to do is catch some Pokémon, train them how to fight, and take on the world!



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