Published : 27/07/2016 11:24:54
Categories : Blog
Pokémon Go is here, and it’s taken the app market by storm. It’s a long-anticipated game now already enjoyed by millions of Pokémon fans around the world – which pretty much includes everybody born in the 90s. It’s been a major success in the countries it has currently been released in, breaking world records, crashing servers and creating thousands of award-worthy Pokémon trainers.
The innovative mobile app makes great use of the modern smartphone’s GPS and camera technologies, allowing players to view Pokémon on their screen as if in real life. Indeed, you’ll find yourself walking around the streets finding these all-time favourite fantasy creatures just about anywhere, and then you’ll attempt to catch and train them before proving your skills in battle.
The game has cemented the popularity of augmented reality mobile gaming, and it’s already huge fan base is set to grow exponentially, with many countries eagerly anticipating the launch of the game on their home turf. So far, it’s available in North America, most of Europe, and a handful of countries in Asia and Oceania.
We all knew this game was going to be big, but both fans and developers weren’t expecting some pretty breath-taking revelations that followed its release. The game has been downloaded by millions of players, so many that servers have crashed across the USA, Europe and Japan. The team of developers at Niantic are having to work extra hard to make sure nothing interrupts your leisurely outdoor Pokémon hunting activities.
It has also stolen the world record from Candy Crush Saga for the most downloaded app in its first week of release. That’s even more amazing when you consider the fact that it was only available in the USA, Australia and New Zealand during its first week, and we’d imagine it’s only going to keep breaking records as it becomes more widely available around the globe.
Nintendo, one of the game’s main shareholders, saw its stock prices double temporarily, and though they went down slightly, Pokémon Go still results in billions of dollars’ worth of stock gains for the technology giant. In fact, even companies that merely associated themselves with the game are seeing some incredible gains, such as McDonald’s who saw its stock prices increase in value by 20 percent as a result of taking part in the game’s promotion in Japan.
Needless to say, Pokémon Go isn’t going to disappear anytime soon. It will continue attracting millions and millions of downloads, and if you want in on the action to see what all the fuss is about, you’ll need to head to the App Store or Google Play and download it for free. There are some in-app purchases on offer, but you don’t have to spend a penny to get the game installed on your mobile device and start playing. Then all you need to do is catch some Pokémon, train them how to fight and take on the world!