Privacy Policy

Mr Toys Toyworld Privacy Policy

Respecting your privacy

Mr Toys Toyworld is committed to compliance with the privacy laws which apply to its business and which set out standards for the management of personal information. This policy outlines our personal information management practices: Specifically, the kinds of personal information we collect and hold; how we collect and hold it; the purposes for which we collect, hold, use and disclose it; your right to access and seek correction of it; how you may complain about privacy matters, our sharing of your personal information overseas. There are some matters to which this policy does not apply. These are referred to below.

What kinds of personal information do we collect and hold?

The personal information we collect and hold is what is reasonably necessary for our business functions and activities. When we collect and hold personal information, it is of the following kinds: your personal details such as your name, addresses, telephone numbers, age and gender; your customer reference number, whether you have taken up some of our other offerings, what, how and when you buy from us or have expressed an interest in buying from us; your stated or likely preferences, for example whether you may be interested in particular products or promotions. This information is only used to provide you with those services or to manage such issues. Depending on the nature of your dealings with us, we may collect and hold other types of personal information.

How do we collect and hold personal information?

When we collect personal information about you, we do so by making a record of it. We do this when: you register with us, for example to create an account, to become a member of one of our clubs or to send you information; you communicate with us online; you take part in our promotions, competitions, testimonials, surveys and focus groups; you deal with us in other ways involving a need for personal information to be provided such as when you make a lay-by. We may also collect personal information about you by accessing data from other sources and then analysing that data together with the information we already hold about you in order to learn more about your likely preferences and interests. When you visit our websites, social media pages or mobile applications or click on our advertisements on the online media of other companies, we may collect information about you using technology which is not apparent to you, for example "cookies". Most of the personal information we collect and hold about you is from your direct dealings with us.

Personal information we hold is generally stored in computer systems. These may be operated by us or by our service providers. In all cases, we have rigorous information security requirements aimed at eliminating risks of unauthorised access to, and loss, misuse or wrongful alteration of, personal information.

Why do we collect, hold, use and disclose personal information?

When we collect, hold and use your personal information, we do so primarily to sell and promote our goods and services to you and to improve on the range of our offerings. For example: to learn of your likely preferences so that we may promote our goods and services to you in a way which may be of most interest to you (this includes the products and services of our suppliers and other trusted partners who offer products and services that may be of interest to you); and to assist in investigating your complaints and enquiries. We disclose personal information we collect for purposes which are incidental to the sale and promotion of our goods and services to you. For example, we may disclose your personal information within our group, to service providers who assist us in our day-to-day business operations and as part of buying or selling businesses. We may collect, hold, use and disclose your personal information for other purposes which are within reasonable expectations or where permitted by law. You may opt out of our direct marketing to you. Our direct marketing materials will tell you how to do this.

How can you complain about our management of personal information?

If you wish to complain about a breach of the privacy rules that bind us, you may contact our Privacy Officer at We may ask you to put your complaint in writing and to provide details about it. We may discuss your complaint with our personnel and our service providers and others as appropriate. Our Privacy Officer will investigate the matter and attempt to resolve it in a timely way. Our Privacy Officer will inform you about the outcome of the investigation.

Our sharing of your personal information overseas

It is our policy to require all of our overseas sharing of personal information to be done in a way which requires observance of strict privacy and security standards, both during transit and at the overseas destination. We may allow your personal information to be shared with those who are in countries other than your own location. We do this: where we have made a business decision to store our data with a trusted service provider who is in the business of providing data storage and processing services. Examples are those who store and process our email and mobile application data. These services commonly involve diverse geographic locations which change from time to time for reasons which include data protection and processing efficiency.


This privacy policy is current at the date below. We may change it periodically.

Last update of this policy: 27th December 2019