What is Datsun?
Datsun is a car brand under the Nissan Motor Company. Prior to Nissan’s ownership, the brand was originally called as DAT after the names of its investors – Den, Aoyoma, and Takeuchi. DAT was founded in 1914 and, in Japanese, literally means lightning-fast.
When Did Nissan Acquire Datsun?
DAT cars became a hit since the company’s launch, but later taken over by Nissan in 1933. Nissan’s founder, Yoshisuke Aikawa, wanted DAT cars to provide “mobility for all” with lightweight, economical, but durable automotive functions.
From DAT to Datsun
After Nissan has acquired DAT, Mr Aikawa re-named it to DAT-Son which means “son of DAT.” Eventually the name evolved into Datsun, with over 20 million cars sold around the world.
In 1981, Datsun was phased out from the automobile industry.
The Return of Datsun
Nissan re-introduced the Datsun brand of cars in 2010 to meet the world’s rapidly changing needs on mobility and transportation.
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